عنوان مقاله [English]
نویسندگان [English]چکیده [English]
This paper aims at studying moral and immoral concepts in the animations provided for kids and teens. The methodology used in this study is content analysis. To this aim, some of Iranian and non-Iranian animations were watched and some questionnaires were developed in the Iranian animations, the emphasized concepts were helping the poor, hard-working, and group-working respectively. In the non-Iranian animations, the emphasized concepts were helping the poor, hard-working along with group-working, and good-temperedness, respectively. The Iranian animations delineated more instances of moral concepts. Regarding immoral concepts, non-Iranian animations emphasized on disrespecting others, lying, and extremism respectively. In Iranian animations immoral concepts were less emphasized. The differences, however, achieved through t-test was not significant. Furthermore, in Iranian-non-Iranian animations more cases of moral concepts were delineated while in non-Iranian animations the immoral cases were more than moral ones.